No easy task - Business Courier of Cincinnati:

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In 1996, doctors for what is now the introduceds the idea of meetinga patient’sd diagnostic, treatment and rehabilitative needds all in one facility. By providinf services for X-rays, MRIs, and physical and occupational therapy underone roof, the health care provider saved patients’ time, simplifiex the process and gained more control of care from start to “We found that patients really, reall appreciate the idea that they don’t have to traipsde from place to another,” says Dr. Dave who joined the predecessor to the Tennessee Orthopaediv Alliance in 1982 and currently is in his seconc stint as president of the boardcof directors.
Alexander says operating a full-servicee orthopaedic center wasa “big gamble” initially because of the expensee and unconventionality, but it has grown into the largestf orthopaedic practice in Middle Tennessee with 50 physicians and aboutg 350 employees staffing 16 The alliance, whose rootsx date back to 1924, remains one of the few full-servicew orthopaedic providers in the state. “We certainlty were the ones that pioneered CEO TedMacDonald says. “When you’re the leadere at something and you keepevolving it, you’re able to tweak the system to stay ahead of that game.
” MacDonalds became CEO 13 months ago, taking over a practice that was in “reasonablt good shape.” “(But) the reason they askefd me to join them was to take it to the next MacDonald says. To get MacDonald aims to bolster the business side by refiningg the reimbursement processand “dealing with the barrieres insurers put between the physician and the “The bureaucracy that it takes to take care of patients has been very says MacDonald, a veteran leader of groupl practices.
MacDonald has managed to renegotiatethe alliance’w contracts with most major insurerss and discuss ways to improve the patientt experience, but says the national carriers have policiesx that don’t allow for much flexibility even with large practices. “Healtjh care is probably the most regulate industry inour country,” MacDonalsd says. “Trying to weave our way throughb that in anappropriate way, and still see our gives us some sleepless nights.
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