Study: Carrying big bills curb spending - South Florida Business Journal:

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The study finds that shopperxs are more wary of spendinbg when carrying one big denominationof cash, insteard of multiple denominations equivalent to the same Doing so curbs spending becausd is it is consciously harder to break a big bill,= and doing so heightens the chance consumers will lose traci of spending, according to researchers. When those studied knew they had tosave $100 or practices self-control in spending, they were more likelh to choose a single $100 bill than five $20 “If you want to cut back on your spending in this tigh economy, keep your cash in a few big billzs verus a number of smaller ones,” said Joydeep associate professor of marketing at the Robert H.
Smitjh School of Business, co-author of the “In the face of the temptatiojnto spend, you’ll be more reluctant to break that hundred-dollar bill so you’lp end up saving it.” The researchy will be published in an upcoming editiojn of the Journal of Consumer Researchu . It follows previous research by Srivastavsand co-researcher Priya Raghubir, of , that founcd consumers spend more when using credit cardw or gift cards instead of