Monday, March 26, 2012

Embarq, CenturyTel will become CenturyLink after merger - Kansas City Business Journal:

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billion sale to closes, expected this The rural phone companies on Tuesday announced the plannefd name and logo for the combined CenturyLink will retain theCenturyTel CTL) trading symbol. “Our new brand name was selectefd because our customers and employees told us it reflected a companu thatis forward-looking and committed to linking the country CenturyTel CEO Glen Post III, who also will be chietf executive of CenturyLink, said in the release.
The company will begin operating under the new brandr immediately upon closing the In thefollowing months, market s will be converted to the new brand, with customers being notified in advance and the name being addefd to company signs, vehicles and marketing The logo is intendeds to represent the power of connecting peoplwe and businesses to one another and to new opportunities, locally and the release said. Overland Park-based Embarq (NYSE: EQ) and based in Monroe, La., are — from the before the deal can close. The headquarterds will be in Monroe. A Denvedr brand consulting agency, , helped develop the new brand strategy, name and the release said.
Together, the two companies will have abouft 7.5 million access more than 2 million broadband customers and morethan 400,000 videok subscribers. will . Embarq rankz No. 3 on the Kansa City Business Journal ’s list of area public

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