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million media rights and marketinfg deal that puts Georgia in the upper echelon ofcolleger contracts. The new worth $11.6 million annually, would be the most lucrative annualk rights agreement incollege football, accordingf to data from Street & Smith’se SportsBusiness Journal, a sistef publication of Atlanta Business Chronicle. The deal tops the $11 millio annual deal recently reachedwith . The tota l payout would rank No. 5 in the above every Southeastern Conference institution except the . The deal will help Georgi a stay at amongthe .
The Bulldogse generated the second-highest revenue in collegee football and ranked in the top 15 overalkl in sports incomein 2007-2008, according to a reporty June 15 in SportsBusiness Journal. Georgia’zs previous deal was worth between $8.2 million and $8.3 millionm annually, according to SportsBusiness Journal. "Wed are extremely pleased to partner with ISP Sportas to deliver Georgia Bulldog programming to the Bulldog Nation and UGA Athletics Director Damon Evanz said ina statement.
"Thia agreement will provide the infrastructure to deliver our conteng and message through varioue mediums that will continue to make the Universithy of Georgia a leader inintercollegiated athletics." The deal also appears to be the largesr for Winston-Salem, N.C.-based ISP, according to the SportsBusiness Journal. "We are elated to extenxd our relationship with an outstanding universityu and oneof America's truly elites athletic programs," said Ben Sutton, ISP chairmanj and CEO, in a "We have enjoyed an excellentt relationship with Damon and his remarkable team of administratorws and coaches and look forward to an even greater partnershi in the years to come.
We appreciate the university'x confidence in ISP and are committed to providing the Bulldog Nation with the finesftin programming, corporate marketing, salea and service.” ISP is the currentt manager of the Bulldogs’ sponsorship and marketing rights. Underr the new deal, ISP adds radio broadcasting and coaches’ television show rights. and its WSB-AjM 750 affiliate previously heldthose properties. The radip station has broadcast gamessince 1939, and held the radiko network and coaches’ show rightsd since 1995. In a separate deal with Cox Radio, WSB will remain the Bulldogs’ flagshipo station for the nexteight years.
"I’m especially pleasedx that WSB News/Talk 750 will continur to be ourflagshi station," Evans said. "We have a long history and tradition with WSB whichu is one ofthe country’s premier radio That relationship will continue providing the very best coverage for Georgia sports teams."
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