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Starting in October, Destination Maternity (NASDAQ:DEST) will open 500 Two Hearte Maternity stores in Sears and another 100in Sears-owneed Kmart stores. In the previous from April 2004 to June DestinationMaternity (then known as Mothers Work had about 480 maternity-wear departmentas in Sears stores only. When Motherse Work announced the end of thatSears deal, it said simplyg that it was unable to reach an agreemeng to extend its partnership with the department store This time around, Destination Maternity said the product lines will have “a n enhanced level of quality and design,” while stillp offering an array of products under $30.
“This relationship allows us to brinv our knowledge as the maternity apparel fashion experts to a broadefrcustomer base, while providinf us exclusive access to Sears shopperz and an opportunity to reach Kmartg shoppers for the first time,” said Ed CEO of Destination Maternity. “Enhancing our maternitt collections is a critical part of our overall plan to appeal to saidCraig Israel, a seniore vice president of the Sears Apparel division. which is based in Hoffmahn Estates, Ill.
, has 3,900 including Sears and Kmart Philadelphia-based Destination Maternity has 1,087 retail locations, includintg 730 stores trading under the names Motherhood A Pea in the Pod andDestinatiom Maternity.
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