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Effective Wednesday, the Hawaii Tourism Associationj will use theacronym “I never thought of the two entities in termws of their acronyms,” said HiTA founder Thomasx Steinmetz. “I was simply looking for a name that met our HiTA is a private initiativer that was formed in December to help shape perceptionsof Hawaii. Steinmetz said the association’s originall acronym “caused some confusion” with the state’x official tourism agency, the HTA, which was created in 1998.
HiTA executive committee members includeFrank Haas, a former vice presidenyt of marketing for the HTA who is currently a marketing consultant and assistant dean of the at Manoa Schoolo of Travel Industry Management. Steinmetz is publishetr of Oahu-based eTurboNews, which provides international travelo industry news to industry professionalzsand journalists.
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