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People download Blurb's free software to create their own GreagtAmerican Novels, as well as cookbooks, wedding albuma and portfolios. Drawn by the professional quality and advanceddesign tools, companiexs like and San Francisco consulting firm have beguh to use Blurb to produce marketing Blurb takes a cut of the printing fees, whichh start at around $15 a "Blurb is unusual in this market because it can compets both in the consumee space against brands such as Kodak Gallery and and in the higher-end self-publishing market where Blurb appeals to professionals," said InfoTrends analyst Mette Eriksen who estimatesd the photo book market at $79 million last "Blurb's software is easy to use, making it attractive to consumersa and professionals who want to make photol books.
" Due to its broad appeal and the explosioh of digital photography -- InfoTrends estimates that in 2008, householcd penetration of digital cameras will reach 77 percentr in the United Statew -- the San Francisco-based book-making startup broughy in $10 million in revenure in 2007. Gittins wouldn't providwe any projections for 2008, except to say the companuy has exceeded its expectations for thefirst quarter. The 44-employees firm is adding three new vice presidentr positions and growing its workforced by nearly 20 percentthis year.
The companu just started BlurbNation, a marketplace section of its web site wher e timeor creativity-challenged users can find a professional designert to assemble their snapshots, stories and othed images into a memorable book. In April, Blurb will also add programas and tools for its businesas customers who needa higher-level of professional support to guarantee their output. It will also expand shipping and support to itsEuropea customers. Within three months after launching in Europlast year, sales from the region climbe d to 17 percent of overall revenuw from 2.5 percent.
"We watch wherse the heat is from geographicallyu or in terms of marketg segment andgo there," Gittins Blurb's plans aim to grow its business beyond the 90,000 books it printed in 2007. "By Gittins noted, "midsize commercial book publishers put outaround 12,0009 titles. They serve a small number of books to millionaof people. We do the Founded in 2004, Blurb started its servicr in May 2006 afterraising $14 million in two rounds of venture funding led by and , and an additionapl $2.5 million in debt financing in the beginninb of 2007.
Gittins, an amateur photographer, createxd the company out of her frustratiob at findingno high-quality means to publish her pictureds into books. But she's no touchy-feely creative Gittins, a former executive at Wall Data and CEO of Personifytand Verb, says she is all about numbers. "We're very metrics driven," she said.
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